From Surviving to Healing

Meet Liz Arruda

Veteran — Acupuncturist — Holistic Esthetician — Healer

At age 47, after two decades in the beauty and health industry — and 10 years in the U.S. Army — I’ve found my purpose in helping others heal, age gracefully, and radiate from within.

Hi, I’m Elizabeth Arruda (Liz), the founder of Rituais Beauty and Wellness. My journey to becoming a holistic esthetician, healer, and facial massage specialist began long before I ever touched a jade stone or a facial needle. It began in my body — in pain, confusion, and disconnection

My Story

After serving 10 years in the U.S. Army and working in traditional healthcare as a vocational nurse, I was diagnosed with fibromyalgia. Suddenly, the systems I trusted — clinical medicine, pharmaceuticals, rigid protocols — failed me. I was exhausted, inflamed, and unseen. That breakdown became my awakening.

Through deep personal exploration and years of study, I began to listen to my body. I changed the way I lived, ate, moved, and thought. I left behind what no longer served me and stepped into a more sacred understanding of what healing could be.

I became a licensed esthetician and, craving more depth, went on to earn my Master’s in Acupuncture just as the world shut down during the pandemic. That time of stillness was my real beginning. In Chinese Medicine, I discovered what I had always felt to be true: that the skin, body, mind, and energy are inseparable. Healing is not linear. It is layered, intuitive, and ritualistic.

Why Rituais

The name “Rituais” means “rituals” in my native Portuguese. For me, ritual is not about repeating steps — it's about deep presence. Every face I touch, every treatment I create, is personalized through clinical skill, energetic sensitivity, and intuitive flow. True ritual begins when we quiet the noise of the world and turn inward with respect, care, and intention.

My Approach Today

As a Reiki Master, facial sculptor, cosmetic acupuncture practitioner, and energy healer, I specialize in mature skin, facial tension, and TMJ. But my real work is helping women reconnect — to their faces, to their energy, and to their strength. I create rituals that help you soften, open, and glow — not just for an event or a selfie, but for a lifetime.

What My Clients Feel

My clients come to me for results, but they return for how they feel. They leave recharged, centered, restored. They see visible changes in their skin — lifted contours, brightened eyes, softened lines — and they feel lighter, more resilient, and more radiant from within.

My Values

I meet each guest where they are, with flexibility, kindness, and clarity. I guide, never force. I teach with compassion and empower with consistency. The only thing I do not allow in my space is toxic or disrespectful energy. Rituais is sacred — and it is built for those ready to heal with honor